01 // Our Story
Built by hand.
Engineered to endure.
Rivet Bay is a web design and SEO/AEO agency in Weymouth, Massachusetts, led by founder Mike Murphy. We build custom websites for businesses across the country, then manage the content and search work that turns visitors into customers.
We work with any business that needs the work done well and values it, from trades and marine to manufacturing and professional services. We do not ship templates. Every site is built deliberately, and to a standard, the way the coast builds anything meant to last here.
02 // What We Believe
“We take on three projects at a time. Any more and the work starts to slip, so we don’t. Everything else about how we operate follows from that one decision.”
Three things that constraint makes possible.
Fast edge performance
Visual page builders carry weight no visitor asked for, and search engines notice. We write the code by hand and compile it to static files served from the edge. Pages open in under a second, so nothing sits between a visitor and their next step.
A considered visual system
A template announces itself, and trust drops the moment it does. We design a typographic system from scratch for every client: deliberate hierarchy, real whitespace, and the quiet confidence that reads as premium because it was considered, not decorated.
Search that compounds
Most agencies hand over the code and move on. Strategy, design, build, and structured search data all live under one roof here, and we tend the content after launch. Search authority is slow to earn and slow to lose, which is exactly why it is worth owning.
03 // Playbook
How we build.
We don’t hide behind vague timelines or a mysterious creative process. The method is disciplined, transparent, and built around the three things our name stands for.
Strategic Thinking.
Before we touch a line of code, we study your positioning, your competitors, and the path a visitor takes from landing to inquiry. Every decision that follows serves that path.
Refined Design.
We build a custom design system around your brand: typography, grid, and the whitespace in between. The aim is a site that feels considered rather than decorated, and earns trust on sight.
Technical Engineering.
We translate the design into manually written, statically compiled code, add structured JSON LD search data, and tune every asset until pages load well under a second and index cleanly.
04 // How We Work
Nationwide reach.
Anchored by the sea.
Rivet Bay works from Weymouth, Massachusetts, on Boston’s South Shore, with clients across the country. Staying small is the point. It ensures that every project receives the direct oversight and active execution of our founder, who brings over 15 years of experience in building websites and search engine optimization.
The coast sets the standard we hold ourselves to. Out here, anything built carelessly comes apart by the next season. We build websites the way the good things near the water get built: to take a beating and hold.
We don’t outsource the work. We don’t pad the timeline. We build to last.
05 // Leadership
Mike Murphy.
Mike founded Rivet Bay to build fast, custom websites and the search work behind them. He has over 15 years of experience building websites and doing search engine optimization, and he directs every phase of every project, from positioning and design to the final code.
There are no junior handoffs and no offshore delegation. Rivet Bay takes on three active projects at a time, so the person you speak with on the first call is the person building your site.
06 // Collaboration
Let’s build something lasting.
We take on a handful of projects a year so our focus never slips. If you have outgrown your template and care about speed, search ranking, and design that builds trust, let’s connect.