Articles

Plain answers, written to be checked.

For business owners deciding what to build, how to be found in search, and how AI assistants choose what to cite. Each article answers a question people actually ask.

  1. AEO8 min read

    AEO vs GEO vs SEO: What Is the Difference?

    SEO earns a ranking, AEO earns a quoted answer, GEO earns a place in a generated one. One site serves all three. What differs, and where the effort goes.

    By Mike Murphy, Owner and Founder

  2. AEO9 min read

    What is AEO (Answer Engine Optimization)?

    Answer Engine Optimization (AEO) is how a website becomes the source AI assistants cite. What it is, how it differs from SEO and GEO, and where to start.

    By Mike Murphy, Owner and Founder