Articles

Plain answers, written to be checked.

For business owners deciding what to build, how to be found in search, and how AI assistants choose what to cite. Each article answers a question people actually ask.

  1. Web design8 min read

    Custom Website vs Template: When Each Makes Sense

    What a template and a custom website really are, how to tell which you are being sold, when a template is the right buy, and what a later move costs.

    By Mike Murphy, Owner and Founder

  2. AEO10 min read

    How to Optimize Your Website for AI Search

    How ChatGPT, Claude, Perplexity, and Google's AI Overviews each find a page, which AI crawlers to allow, how to write a page they quote, and how to check.

    By Mike Murphy, Owner and Founder

  3. Web design9 min read

    How Much Does a Custom Website Cost?

    What drives a custom website's price, the published ranges and who publishes them, the monthly cost of owning a site, and how to compare unlike quotes.

    By Mike Murphy, Owner and Founder

  4. Local SEO9 min read

    Google Business Profile Optimization on a Real Profile

    What optimizing a Google Business Profile actually means, in the order that moves local ranking, shown step by step on our own profile.

    By Mike Murphy, Owner and Founder

  5. Local SEO8 min read

    How to Get More Google Reviews Without Breaking the Rules

    One habit that gets more Google reviews and stays inside Google's policy and the FTC's 2024 rule: the same ask, at the same moment, with the same link.

    By Mike Murphy, Owner and Founder

  6. Web design9 min read

    How to Choose a Web Design Agency: What to Check First

    What to check before you hire a web design agency, each a test you can run in minutes: their own site, their work, their answers, and what you own.

    By Mike Murphy, Owner and Founder

  7. AEO8 min read

    AEO vs GEO vs SEO: What Is the Difference?

    SEO earns a ranking, AEO earns a quoted answer, GEO earns a place in a generated one. One site serves all three. What differs, and where the effort goes.

    By Mike Murphy, Owner and Founder

  8. AEO9 min read

    What is AEO (Answer Engine Optimization)?

    Answer Engine Optimization (AEO) is how a website becomes the source AI assistants cite. What it is, how it differs from SEO and GEO, and where to start.

    By Mike Murphy, Owner and Founder