Free resources
Practical, jargon-free guides for business owners — the fundamentals that help a website get found, earn trust, and turn visitors into customers. Take what’s useful, no strings attached.
A five-minute, honest self-assessment across the six things that decide whether a website works — found, fast, clear, trustworthy, converting, current. Score yourself and know exactly what to fix first. No jargon, no code.
A plain-English guide to the on-page fundamentals that decide whether your site earns traffic. Every check comes with the reason it matters — plus a 30-day plan to work through them. No jargon, no code.
A plain-English guide to Answer Engine Optimization — how to become the answer ChatGPT, Perplexity, and Google's AI give when customers ask. Every check comes with the reason it matters, plus a 30-day plan. No jargon, no code.
A plain-English guide to Generative Engine Optimization — how to make AI engines know your business, describe it accurately, and shortlist it when customers ask for recommendations. With reasons and a 30-day plan. No jargon, no code.
A plain-English checklist for turning visitors into customers — the clarity, trust, and design fundamentals that decide whether a website actually books work. Every check comes with the reason it matters, plus a 30-day plan. No jargon, no code.
Speed decides whether visitors stay and whether Google ranks you — and most small-business sites are slower than their owners realise. A plain-English guide to why, what it's costing you, and what to fix. No jargon, no code.
Visitors judge your credibility in seconds, mostly on how the site looks and feels — long before they read a word. A plain-English guide to the design choices that signal trust, for people who aren't designers. No jargon, no code.
What a contractor's website needs to win the homeowner's trust and the phone call — from showing your work to proving you're licensed, local, and worth the quote. In plain English, with the reason behind every check.
What an industrial manufacturer's website needs to win serious B2B buyers — capabilities stated plainly, specs engineers can use, credibility they can verify, and an easy path to an RFQ. In plain English, with the reason behind every check.
What a boatyard, marina, or marine-services website needs to win boat owners' trust and bookings — clear services, a findable location, proof you can be trusted with an expensive boat, and a site that handles the seasonal rush.
What an engineering or technical consulting firm's website needs to win serious work — clear expertise, project proof, verifiable credentials, and an easy path to start a conversation or an RFP. In plain English, with the reason behind every check.
Your Google Business Profile is the most-seen thing about your business — and most owners leave it half-finished. A plain-English checklist to claim it, complete it, and turn it into a steady source of calls. No jargon, no code.
Making your website usable by everyone is the right thing to do, better for search, and a real way to reduce legal risk. A plain-English checklist of what to check and why — for owners, not developers. No jargon, no code.
Reviews drive your local ranking, your conversion, and now whether AI assistants recommend you — and most businesses simply don't ask. A plain-English guide to getting more, handling them well, and putting them to work. No jargon, no code.
The 24 questions to ask before you hire anyone to build your website — with what a good answer sounds like for each. The guide that helps you tell a real partner from a template shop before you sign. No jargon, no code.
An honest answer to the question every business owner asks and few get straight — why website prices vary so wildly, what you're really paying for, and why the cheapest option so often costs the most. No jargon, no sales pitch.
An honest comparison for anyone weighing a do-it-yourself template against a custom-built website — the real trade-offs in cost, design, performance, and control, and how to tell which is right for your business. No jargon, no hard sell.