What’s inside
Three principles for how answer engines choose what to quote
How to write pages around the questions customers actually ask
What makes a paragraph quotable, and what gets it skipped
The trust signals engines verify before they cite you
How to check what AI assistants currently say about your business
A week-by-week plan for your first 30 days, ordered by impact
- Topic
- AEO
- Format
- PDF guide
- Checkpoints
- 24
- Updated
- July 5, 2026
Free checklist
The AEO Website Checklist
A plain-English guide to Answer Engine Optimization: how to become the answer ChatGPT, Perplexity, and Google's AI give when customers ask. Every check comes with the reason it matters, plus a 30-day plan. No jargon, no code.