What’s inside
Three principles for how generative engines build a recommendation shortlist
How to make your business legible as one consistent entity
The evidence engines repeat: reviews, case studies, real photos, prices
Where engines learn about you beyond your own website
The access checks that keep AI readers from being locked out
A week-by-week plan for your first 30 days, ordered by impact
- Topic
- GEO
- Format
- PDF guide
- Checkpoints
- 24
- Updated
- July 5, 2026
Free checklist
The GEO Website Checklist
A plain-English guide to Generative Engine Optimization: how to make AI engines know your business, describe it accurately, and shortlist it when customers ask for recommendations. With reasons and a 30-day plan. No jargon, no code.