Question 1

Do I really need a website if I get work by word of mouth?

Accepted Answer

Yes — because the referral checks you out before calling. When a neighbour recommends you, the homeowner googles you first; a strong site confirms the referral, and a weak or missing one plants doubt. Your website is where word of mouth gets closed.

Question 2

What matters most on a contractor's website?

Accepted Answer

Three things: real photos of your work, easy-to-find proof you're licensed and reviewed, and a phone number on every page. Get those right and you're ahead of most competitors, regardless of how the rest of the site looks.

Question 3

How many project photos do I need?

Accepted Answer

Enough that a homeowner can find a project like theirs — usually a couple of dozen good ones across the kinds of work you do, not hundreds. Quality and variety beat sheer volume, and a handful of before-and-afters is worth a lot.

Question 4

I'm not technical — can I do this myself?

Accepted Answer

Much of it, yes — gathering photos, writing your service areas, asking for reviews, keeping your Google profile current. The build and the speed and search basics are worth handing to a professional, and this checklist tells you exactly what to ask them for.

The Contractor Website Checklist

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