Question 1

Is a Google Business Profile really more important than my website?

Accepted Answer

For being found locally, often yes — at least at first. It's what appears in the map pack and when someone searches your name, and it's seen more than most local websites. The two work together: the profile gets you seen; the website closes the visitor.

Question 2

How do I get more reviews without being pushy?

Accepted Answer

Just ask, at the right moment — right after a job well done or a happy sale — and make it effortless with a direct link. Most happy customers are glad to help; they simply never think to unless you ask. A short, genuine request works better than any incentive.

Question 3

Do I need to post on it regularly?

Accepted Answer

It helps but doesn't need to be constant. A post every few weeks — an offer, recent work, a piece of news — keeps the profile looking active, which both Google and customers reward. Consistency matters more than volume.

Question 4

What's the most common mistake?

Accepted Answer

Setting it up once and abandoning it — wrong hours, old photos, no recent reviews, a vague category. A stale profile actively loses you customers. The businesses that win treat it as a living thing that gets a little attention each month.

The Google Business Profile Checklist

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